Gears

Press

Press kit

Everything you need to write about Gears. For interviews, early access or anything not here, email us.

About Gears

One line. Gears is a running coach app for Apple Watch and iPhone that learns three effort gears from your own body and coaches every run live, in your ear.

One paragraph. Gears coaches every run in three personal efforts, Easy, Steady and Hard, plus Walk, learned from the runner's own running in Apple Health and sharpened by every run with heart rate. A coach in the runner's ear reacts live to pace, heart rate, steps and the ground, right over their own music, with pre-recorded lines picked by rules on the device. Around the run sit a personalized training plan that bends to the runner's days, a gear for each morning read from sleep and heart rate, and a grade for how well each run was run, not how fast. Gears runs on Apple Watch alone, iPhone alone, or both, and no run needs a signal.

Fact sheet

Name
Gears, the running coach in your ear
Platforms
iPhone (iOS 26) and Apple Watch
Category
Health & Fitness
Price
First coached run free; recording runs free. Gears Plus $9.99/month or $89.99/year with one month free (US).
Languages
English, in kilometers or miles
Works with
Apple Health, Bluetooth chest straps, Garmin Broadcast Heart Rate
Website
gearsrunning.com
Press contact
press@gearsrunning.com

Logo and color

The logo is the Apple Watch app icon beside the wordmark, GEARS drawn in lines of one weight with square ends. The wordmark is cream (#F4EEE6) on warm black (#121114), or black on light. Give it clear space equal to the height of its letters, and never recolor, stretch or add effects. The app icon is used as it is, on its rounded square. The gear colors are teal-green (#3FD6B0), amber (#FFB340) and red-orange (#FF5A3C), and always mean a gear.